Theory+ Lands on Melrose
Helmut Lang’s former space gets an activewear makeover.
Sofia Amoruso’s cool-girl fast fashion label is the latest brand to go from online-only to brick-and-mortar.
The SoCal shop will replace the Ed Hardy store on one of L.A.’s trendiest shopping stretches.
The designer’s got new digs on the world’s most famous shopping strip.
Custom suitmakers Seize sur Vingt land on Melrose to outfit Angelinos.