David Beckham for H&M
Fans of football star David Beckham and his ongoing collaboration with fast fashion retailer H&M have one more reason to shop this summer: the duo are adding to the athlete’s range with a line of swimwear that’s perfect for summer escapes. The swimwear range, which is an extension of the star’s bodywear line for H&M, will hit stores and H&M’s online shop on May 22.
“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer,” said David Beckham. “We’ve worked hard to create new classics for men, with great fit, comfort and also style.”
David Beckham for H&M
Fans accustomed to the classic cuts and slight fashion lean of Beckham’s bodywear line will find that the new swim additions fit right in with their current collection. The first swim collection includes three cuts: boardshorts, more tailored swim shorts and a swim brief — read: Speedo — that’ll show off all those long hours of gym work for guys who want to show off (we’re not quite sure the American male consumer is ready for this particular cut, but in Europe, these will probably sell out in no time). Guys can look forward to navy, olive and white styles that’ll look great on the beach or at the pool.
As with previous collections, Beckham is modeling all the styles in the lookbook and Glen Luchford-shot advertising campaign, though there’s no word yet on any sort of super director-lensed television commercial to accompany the new release. Earlier this year, Beckham expanded his bodywear range to include kids styles and starred in a 30-second ad during the Super Bowl, in which H&M let fans decide just how revealing the soccer star would be. This summer’s swim line is just one more extension of the Beckham brand, which will continue with H&M as part of a long-term collaboration.
For more information, visit www.hm.com.
Images courtesy H&M
